Globalization is the process by which people, nations and cultures become increasingly interconnected. An unfortunate result of globalization is the cultural imperialism that it potentially generates. This is caused by an uneven flow of cultural capital in the form of media such as television, film, and Internet material.
Conglomerate Hollywood is a prime example of a powerful media industry that disproportionately affects other countries. The Washington Post reported that international sales of American entertainment and software products totaled $60.2 billion in 1996, more than any other U.S. industry (The Washington Post, Oct. 25, 1998, p. A01). This has the potential to result in cultural dependency on the part of the country receiving the influx of American media. It has the potential to rob these other countries of the opportunity to enter into the global media market because there is no need. It could also result in a global homogenization of culture.
No comments:
Post a Comment