Commercial interests’ quick pickup of radio has had lasting effects on the format of radio and the media that has followed it. During the 1920’s, advertisers realized that the radio was an extremely efficient method of advertisement. They established a format for advertising that involved providing entertainment interspersed with product placement to listeners.
A result of this use of the radio was a homogenization of American culture. The radio increased national identities at the cost of regional identities. The widespread broadcasting of the same radio shows throughout the United States contributed heavily to cultural socialization and hegemony. Radio set the stage for the willing accommodation of television into American homes when the technology became available.
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